About Laine Home

Laine Home is a Kiwi owned and operated online retailer specializing in all homeware products. From kitchenware, to home decor, we have a huge range of high quality homewares.

As a result of the significant impact COVID-19 had on our partner company, luggage.co.nz in March 2020, Homeware Online was born. Due to the travel restrictions placed on kiwis, our revenue essentially dropped to zero during the lockdown which meant we had to look for new opportunities. This allowed us, as an innovative business, to leverage our existing suppliers to acquire some of New Zealand's top homeware brands like Brabantia, Circulon, Essteele & Umbra and start a brand new website.Since our inception, we have had the goal of utilizing our online expertise and "delivering happiness" mentality, and apply it to the homeware space. A core part of this was to offer the same Unique Selling Propositions' (USP's) that made luggage.co.nz such a successful online business. Some of these USP's were:

- Fast, Free Nationwide Delivery

- Easy return & refund process

- Offering the widest range for all brands we stock

- Giving you as much product information as possible

- Putting you, the customer, first

After the first 9 months, the success of our website drew attention from some of New Zealand's largest homeware distributors & brands allowing us to double our offering and expand into new categories. Brands such as Joseph Joseph, Stanley Rogers, Instant Pot, George Street Linen & Ironclad Pan were among these. Homeware Online's goal is to provide New Zealand with the latest and greatest homeware brands and products while having a core focus on the user experience. 

We’re dedicated to exceptional customer service: we’re not happy unless you absolutely love your shopping experience with us.

Please be in touch. We would love to hear from you!